Web Design

Website Update: the Huge cost of not updating Your WordPress Website

Getting a website is a huge step to creating a strong online presence but most business owners have turned a blind eye to website update not knowing the negative future effects such a decision has for their online presence and to the existence of the website. The web design agencies fail to educate their clients on the importance of updating the website. Most business owners fall for offers by companies that offer to build a website at no Maintainance cost. Its even worst when private individuals are contracted to design the website. What happens If I ignore website updates Your website could be functioning smoothly for years without updates. But there is always a day when this will backfire. Constant updates such as in the PHP version of websites and if your website is not updated to run at that PHP level there will be a day that you will be forced to update because the theme and plugins used to build your website will be outdated and incompatible which will then cause your website to display poorly. 1. Your website will have problems In January of 2020, we were contacted by a client some months back for a redesign of their website build with WordPress. The website had existed for 4 years and was running on WordPress version 4.8.3 which was released on October 31, 2017 meaning the website was missing at least 47 updates the plugins were out of date and made it even impossible to edit the pages. At the moment of writing, this post the latest WordPress version was 5.3.2 released on December 18, 2019. This website was so outdated to the extent that it was impossible to edit the content. and I had to go deactivate all the plugins before I could edit as most of the plugins were unable to update. The WordPress version was updated and the website was redesigned but later on, the effects of missing out on updates started appearing; – Pages became uneditable -Your website ranks lower due to non-compliance with search engine optimization updates –Some content disappeared –The layout changes and displays poorly just to name a few. With all these problems the only solution is a fresh design of the website using the latest WordPress version, plugin, and theme. This will cost the website owner money. 2. your website becomes Vulnerable WordPress updates are released each time a security breach is resolved and new features added. With the number of hacked websites on the rise, most of the WordPress version updates are released when vulnerabilities are resolved such that by updating to the latest version you protect your website from being attack. Ask Your Design Agency For a Maintainance Plan Maintainance packages offered by most companies like us cover website updates and backup for your website such that your website is updated regularly and even in case of unforeseen incidents that result in loss of the website we can restore a backup and your website is functional within minutes. To conclude, it’s crucial to have a Maintainance agreement with your design agency. Ask them for a maintenance package and if they don’t have one then we would we pleased to help you with our flexible packages.

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Search Engine Optimization for Business and pitfalls

Search engine optimization (SEO) is one of the digital marketing tactics to build visibility online. With competition to gain the attention of customers intensifying in the digital sphere, search engine optimization (SEO) has become vital to those who own websites, social media and other digital platforms for their business . What is search engine optimization for business  (SEO)? Search engine optimization is the process of increasing the chances that your website will be listed when someone types a particular word on a search engine. If you have you own a website, a YouTube channel and other platform that have not been optimized for search engine visibility then you are losing out in other words you are basically sending customers to checkout your  competitors. If your website does not appear on the first page of search engine results for a word that clearly describes your product or service then that’s a problem. Customers today want instant gratification and no one has the time to go to the second page in Google when he is seeing what he wants on the first page. Come to think of it, how many times have you gone to check the second page when searching on Google? With search engine optimization, you get to appear on search proposals on the search engine. This a continuous process that involves finding out what phrases people are typing to get to your website or platform. SEO and how it can get your website penalized Can SEO get your website blacklisted by Google? That is right. SEO tecnique can get you more visitors on your website as well as it can get your website blacklisted by Google. This means your website won’t appear on search results even when the user types a word that completely matches your business. Think of it as your website appearing on the 5th page or  nowhere at all. I bet you no one wants to be in that position. So how can this happen?. One way that this can happen is by keyword stuffing. What is keyword stuffing in SEO?  This is a black hat optimization technique where many keywords are used for a particular optimization element so as to get higher ranking. This is highly penalized by Google. This can happen when you get an inexperienced individual to do the search engine optimization who is ignorant of the industrial standards in place. As I would say ignorance is no excuse before Google. Getting the right agency for the job is vital and that’s why with our team of experts, projectile digital solutions is your go to for search engine optimization. Contact us today If you have any question pleas drop it on the comment section. Remember to spread the love by giving us a Like, Comment and Sharing  

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